Why is Women's Horlicks not fulfilling its promise? Are there strategies that can enable it to realize its latent promise?
FEATURED INTERVIEWS
An Insider Perspective into the Oil and Gas Industry by Mr. Ashok Sinha
Budget 2009 - Implications on Indian Economy analyzed by Prof. V. Ranganathan
A guest interaction with Mr. Harsh C. Mariwala, CEO, Marico Industries, on the challenges his company faces.
FEATURED INTERACTIONS
Entrepreneurship in Indian B-schools Prof. K. Kumar and Mr. Anuj Pradhan explore the current landscape of entrepreneurship in B-Schools across the country.
Social Entrepreneurship
Excerpts from the lecture delivered by Dr. R Balasubramaniam, Founder of SVYM on Social Entrepreneurship.
OTHER ARTICLES
Bang Design: Product Development Process in a Product Design Consulting Firm
Paving the way for a Cost Efficient Drug Procurement & Distribution System
Price Endings and Consumer Perception: How is a price of 1,999 different from 2,000?
Branchless Banking by Corporation Bank - A Branding perspective
Organisation Structure and Culture in an ITES Organization
Wendt India : Strategy marries Organizational Structure