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ARTICLES

Articles are based on student projects done as a part of the coursework at IIMB and recommended by the faculty as the best.

August 2010

   

India and China: Analysis of Trade Relations with Africa using Gravity Models

In their race for economic superpower-hood, both India and China must approach trade relations with the African nations with a far-sighted strategic outlook. How have these countries fared so far and what should be the way ahead? This article uses an extremely interesting economic model inspired by Newtonian mechanics to probe these questions.

Image Advertising: The Advertising Strategies of Pepsi and Coca Cola in India

Marketing now operates on a more subtle, emotional level, and advertisements are all about creating the right image of the brand. Read on to see how the two Cola giants been able to carve their own niches.

India's Anaemia Woes- A Study

Anaemia has been a major issue in India for decades, yet most Government initiatives have not been effective in curbing it. Should the Government relook some of its policies and measures taken to tackle Anaemia? A live study of several stakeholders in this issue reveals some pointers.

July 2010

   

A Framework for Retail Communication Strategies

To fully harness the potential of emerging markets, retail outlets need to focus, among other things, on their communication strategies. This article proposes a framework for retail communication.

Takeover of Privately Held Targets: An Indian Perspective

Are the bidder returns in the case of a takeover of a privately held always abnormally high? Read on for an in-depth analysis.

Measuring Confidence in Indian Public Institutions

Do people have confidence in Public Institutions? What parameters affect the confidence of the public in the government, and government bodies in general? How does this confidence vary across the various sections of society?

Restructuring Domestic Passenger Airline Operations: Catering to Emerging Traffic Patterns

As the domestic airlines industry in India faces mounting challenges due to the steadily rising surge of traffic, can current operating models hold going into the future? How long can a ‘metro-only’ aviation industry remain sustainable, as more tier II cities become business hubs calling for better air connectivity?

June 2010

   

Navneet Publications - Adapting to Changes in the Indian Book Publishing Industry

Given the highly fragmented nature of the Indian book publishing industry, how should industry veteran Navneet Publications adapt? How should it capitalize on the current growth trends in the industry? A strategic analysis recommends the possible growth path.

Samsung India Software Operations: On Verge of a Radical Shakeup?

As Samsung India Software Operations seeks to manage its 2600 employees, what is the ideal organisation structure? How does Samsung Korea influence the culture? How will Samsung India face the current challenges?

Risk Return Analysis of Clean Development Mechanism (CDM) Small Hydro Power (SHP) Projects in India

This article does a quantitative analysis of risk and returns of small hydro power (SHP) projects in India that are registered with United Nations Framework Convention on Climate Change (UNFCCC) under the clean development mechanism (CDM). The dependence of the performance parameters of the projects on different factors is examined through regression analysis and simulation and key factors that determine return and risk are identified. The article looks at the impact of registering SHPs and some recommendations follow from this analysis.

Enhancing Road Usage Through Shadow Tolls

The public private partnership model, having been successfully implemented in several road projects in India, is now showing chinks in its armour. As the PPP model fails to provide attractive RoIs, is there anything the government can do?

May 2010

   

Fuzzy Logic in Credit Rating

Indian banks have to assess the creditworthiness of their customers based on insufficient data. A Fuzzy Logic system for credit rating can come to rescue in such scenarios.

The Real Climate Debate: To Cap or To Tax?

In a world faced with rising temperatures what is the best way to lower greenhouse gas emissions – a system that taxes carbon or one that caps the emissions?

ThrillnChill.com: Marketing the Adventure Sports Concept

Is there a market for adventure sports in India? What exactly are the kinds of experiences that consumers are looking for? How can a company provide offerings that consumers want? Read on to find out the answers to these questions.

Banking of Land Resources: A Framework

At present in our country the Land Resource is managed very ineffciently, as a result not being put to its best possible use. This article provides a framework for a Land Bank that can be used for efficient mobilization of the Land Resource

April 2010

   

Marketing Research in Online Travel Agency Space

Are there any opportunities for product differentiation left in the online travel agency space? Can marketing research help answer this?

Sequel making: A strategic choice for a film-maker

Until recently, sequels were not commonplace in Bollywood. What would make a third Munnabhai film tick?

Issues in Cellular Services in India : A Consumer Perspective

With the boom in the telecom industry and the increase in mobile penetration the Indian story has been the focus of many studies. However, the customer perspective is often lost out. A look at the concerns of customers and subsequent suggestions follow.

Special Economic Zones (SEZs) in India:
An Index-based Critical Perspective

Touted as engines of economic growth, SEZs have created quite a stir in the country in the past 4 years, raising several issues including adequacy of the provisions of the Act. Is our SEZ policy robust? If not, where does the gap lie? Is it in the conceptualization, implementation or governance?

March 2010

   

Real Options Based Analysis For A Power Generation Company

In these times of global warming and increasing energy needs, how should power generation companies evaluate projects? Is DCF sufficient or are real options the way forward?

Corporate Financial Restructuring:
An Analysis of Select Cases

Choosing the right mode of financial restructuring can determine success or failure in generating shareholder value.

Neo-N: Solar Panels and Solar Arrays

Mere existence of demand is not a guarantee for success in the growing market for solar devices in India. An entirely new approach to meet customer requirements is the way to go.

Rural Financial Intermediation: A study in tribal Areas of Jharkhand

Are the current models of rural financial intermediation getting adequate results? What changes need to be incorporated to increase the accessibility and availability of credit to rural areas?

February 2010

   

Catapulting Indian Sports to Previous Glories

While cricket is the darling of the masses in India, hockey and football are often said to have received step-motherly treatment. What is the story behind the current state of affairs? Can something be done?

Brand management : The Kingfisher Airlines Saga

Despite the acquisition of the biggest low cost carrier in India, Kingfisher Airlines has recently lost ground to Indigo Airlines. Why did Kingfisher Red fail to take off?

Fair & Lovely : Redefining Beauty

Successful brands have sometimes been founded on controversial promotion. Can further growth be propelled by providing a different proposition?

January 2010

   

Globalization of Tata Motors: Strategic Plan for the Future

Over the last decade of the 20th century, Tata Motors has been a forerunner in the globalization arena. However, with the domestic commercial vehicle market growing at a CAGR of 20% in the last 5 years and with the highway network across the country undergoing a dramatic expansion, the focus on globalization has declined. Given the current economic downturn, what should be Tata Motors' globalization strategy?

Indian Cement Industry: Can UltraTech be the next Market Leader?

UltraTech is now the second largest producer of cement and ranks third on profitability. In a dynamic market scenario, the company possesses huge potential but also faces tough challenges. What are these challenges and what must it do to become the number one player in the industry over the long run? Read on to find out.

Thai Economy: Effect of US Slowdown

Does the growth performance of the developed world affect the developing world? And does this linkage hold true in the case of Thailand?

December 2009

   

Mutual Fund Competition: Search for Sustainable Strategy

Mutual Funds (MFs) have risen as an attractive investment opportunity and investors increasingly rely on ratings to decide. Do these ratings really convey superior performance of funds?

Disclosure Level of Indian Banks: International Comparison and Impact on Shareholder Wealth

As the disclosure norms for banks become tighter owing to RBI's intervention and the Basel accord, do they have any significant impact on shareholder wealth?

Retail Promotions and Effectiveness

Understanding discounts from a customer perspective is critical to the success of any such offer. Read on to get insights on how customers value such offers.

Revitalising Women's Horlicks in India

Why is Women's Horlicks not fulfilling its promise? Are there strategies that can enable it to realize its latent promise?

November 2009

   

The Indian Volatility Index - An effective hedging instrument?

Looking to understand the most effective hedging tools in the stock market? The Volatility Index has the potential to make a great one. Read on to understand its significance in the Indian context.

Liberalization of Indian Legal Services

Is it the right time to open up the Indian Legal Services industry to foreign players as well? Is the industry ready to take this massive change?

Job stress and performance

Job stress can create or destroy. How does one maintain equilibrium in today's competitive work environment?

Mobile Virtual Network Operator model in India

What is the potential for Value-added Services in the Indian Telecom Market? Will the Mobile Virtual Network Operator (MVNO) model work in India? What factors should a possible new entrant in this space consider and what form should it take?

October 2009

   

M&As in the Indian Banking Sector - Strategic and Financial Implications

The Indian Banking sector has seen quite a few Mergers and Acquisitions in the recent past. What have been the motives behind these? What are their benefits and drawbacks? How is the future direction of the M&A scene in India likely to be?

TAFE in the Tractor Industry: Strategic Insights

The Indian Tractor Industry seems to have reached a phase of moderate growth and the leading tractor manufacturing companies are looking at alternative strategies for continuing and improving their growth. Here, we take a look at TAFE's current position and provide some ideas about its future course of action.

Product Development Process in a Product Design Consulting Firm

With the growing competitiveness of Indian talent pool, is the product design industry all set to capitalize? What are the speed breakers?

The Tata Group: Challenges in Managing a Large Portfolio

As the Tata group marches ahead with close to 100 companies under one roof, does it make sense to hold on to each of them? If not, should some of them be spun off? A portfolio analysis of the group picks out the potential contenders.

Predicting Stock Market Crashes

When sentiments rule the roost, can technical indicators come to the investors rescue? An in-depth analysis of the crashes in Indian markets over an eight year period beginning 2000 indicates maybe they can.

Technology Wars: Competition Dynamics of the Wireless Spectrum in India

Regulatory changes in India have opened up the competition in the telecom industry. Will faster and cheaper win in the race for the next-gen wireless communication system?

Wendt India: Strategy Marries Organizational Structure

The framework of an organization is a vital component in its success. With globalization here to stay, how can a multinational firm best structure itself?

Price Endings and Consumer Perception

What effect does a price of 1999 have compared to 2000? Is the Indian consumer price ending sensitive?

Organisation Structure and Culture in an ITES Organization

The ITES sector is an interesting subject of study from an Organization Theory perspective, given the unique nature of the business. Read on to know more about the decision making processes, factors affecting the communication across organization, and ways of fostering organization culture of a leading ITES company.

Branchless Banking by Corporation Bank - A Branding Perspective

Can branchless banking uplift the brand image of a traditional Indian nationalized bank? Did Corp bank get it right when they went for branchless banking? What should they do next?

Demand Forecasting for Lean Supply Chain

Accurately forecasting sales is one of the key challenges for any company. A new quantitative technique has been employed to substantially improve the sales forecast of a top consumer goods company.

Insights from Complexity Theory: Understanding Organizations Better

Can complexity theory be applied to better understand today’s organisation? A look at some insights on organisation structure and design drawing from this approach.

Introduction of Government Securities Futures: An Indian Perspective

RBI has announced the introduction of Interest Rate Futures with the banks being allowed to take trading positions. After an unsuccessful launch in 2003, will the IRF market take off this time round?

Jumbo King Vada Pav - A Recipe for Success

The Vada Pav has firmly cemented its place as Mumbai's favourite fast. How can a fast food joint leverage the Mumbaikar's passion for Vada Pavs?

Marrygold: Misplaced Perception Due to Cultural Differences

When Shakespeare wrote, "A rose by any other name would smell as sweet", he definitely did not think of potential misperceptions due to cultural differences. But can a company afford to overlook that in this fast changing age?

Nokia - Restructuring a Giant

Restructuring is often pronounced as a virtual impossibility in very large organizations. How then does a behemoth like Nokia use it as a tool to gain competitive advantage in an exceptionally dynamic market?

Public Healthcare - Paving the way for a Cost Efficient Drug Procurement & Distribution System

The current decentralized healthcare procurement system suffers from gross inefficiencies leading to high cost for the government. Will a centralized system be more efficient?

Schlumberger: HR Challenges in the Petroleum and Energy Sector

HR is a very important function in an organization, not only for its internal activities but also for its growth and expansion. To propel an organization forward, it is necessary to ensure that the motivation levels stay high at work. In the process, HR function faces challenges that are very different depending on the industry. A case in point is the oil extraction and refining industry. In this article, we present the different HR policies of a petroleum producing firm and its implementation.

Securing Credit Cards Using Biometric Identification System

As the world grapples with increasing credit card frauds there seems to be a need to move towards more personalized ways of securing them. Is fingerprint verification the best way forward?

SNR District Hospital: Delivering Quality to the Poor

Government healthcare facilities for the poor leave a lot to be desired. Is the use of technology and imitation of the corporate hospitals the answer?

From Follower to Market Leader: Strategic Recommendations for Bajaj Auto Ltd.

With the launch of the Tata Nano, is it curtains for India’s premier two wheeler manufacturers? How can Bajaj Auto Ltd. develop its strategies to be a market leader?

FEATURED VIDEOS


Sourav Mukherji, Associate Professor, on Knowledge Management in Indian Software Firms
 
 

Trilochan Sastry, Professor, on SEZs in India
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