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What effect does a price of 1999 have compared to 2000? Is the Indian consumer price ending sensitive?
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Can branchless banking uplift the brand image of a traditional Indian nationalized bank? Did Corp bank get it right when they went for branchless banking? What should they do next?
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The Vada Pav has firmly cemented its place as Mumbai's favourite fast. How can a fast food joint leverage the Mumbaikar's passion for Vada Pavs?
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When Shakespeare wrote, "A rose by any other name would smell as sweet", he definitely did not think of potential misperceptions due to cultural differences. But can a company afford to overlook that in this fast changing age?
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What is the potential for Value-added Services in the Indian Telecom Market? Will the Mobile Virtual Network Operator (MVNO) model work in India? What factors should a possible new entrant in this space consider and what form should it take?
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Why is Women's Horlicks not fulfilling its promise? Are there strategies that can enable it to realize its latent promise?
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Understanding discounts from a customer perspective is critical to the success of any such offer. Read on to get insights on how customers value such offers.
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Despite the acquisition of the biggest low cost carrier in India, Kingfisher Airlines has recently lost ground to Indigo Airlines. Why did Kingfisher Red fail to take off?
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Successful brands have sometimes been founded on controversial promotion. Can further growth be propelled by providing a different proposition?
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Mere existence of demand is not a guarantee for success in the growing market for solar devices in India. An entirely new approach to meet customer requirements is the way to go.
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Are the current models of rural financial intermediation getting adequate results? What changes need to be incorporated to increase the accessibility and availability of credit to rural areas?
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Is there a market for adventure sports in India? What exactly are the kinds of experiences that consumers are looking for? How can a company provide offerings that consumers want? Read on to find out the answers to these questions.
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To fully harness the potential of emerging markets, retail outlets need to focus, among other things, on their communication strategies. This article proposes a framework for retail communication.
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