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transportation

From Follower to Market Leader: Strategic Recommendations for Bajaj Auto Ltd.

With the launch of the Tata Nano, is it curtains for India’s premier two wheeler manufacturers? How can Bajaj Auto Ltd. develop its strategies to be a market leader?

Globalization of Tata Motors: Strategic Plan for the Future

Over the last decade of the 20th century, Tata Motors has been a forerunner in the globalization arena. However, with the domestic commercial vehicle market growing at a CAGR of 20% in the last 5 years and with the highway network across the country undergoing a dramatic expansion, the focus on globalization has declined. Given the current economic downturn, what should be Tata Motors' globalization strategy?

Brand management : The Kingfisher Airlines Saga

Despite the acquisition of the biggest low cost carrier in India, Kingfisher Airlines has recently lost ground to Indigo Airlines. Why did Kingfisher Red fail to take off?

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